In 1995, a fleet of planes with ‘easyJet’ painted in bright orange across the body entered the airline industry. The airline followed a low cost model; consumers pay for an affordable ticket and in return receive a no frills flight to their destination on a relatively basic plane that doesn’t compromise on certain standards such as safety and customer service. Flights more reasonable than British Airways and of a higher standard than competitor Ryanair: travelling abroad became truly accessible to the masses and the industry experienced severe turbulence.
Fly forward 22 years and visit London Gatwick, and you could be mistaken for thinking easyJet owns the North Terminal due to their dominating presence from such continued growth. The success of easyJet and the easyGroup* as a whole seems to have set a precedent for brands looking to implement a low cost model to disrupt their respective industries.