easyGym: Low Cost Gyms Integrated Marketing

Description

SWC was appointed as the lead agency for easyGym, delivering integrated marketing to support the UK’s fastest growing low-cost gym operator, part of the world famous ‘easy’ Group.

Challenges

Driving new membership & retention in a busy category amongst well-known brand names, with very deep pockets.

Solutions

SWC undertook a brand audit across the estate to understand the issue facing each site, and produced local marketing campaigns and operational solutions to the challenges highlighted by the audit.

We delivered brand awareness campaigns to drive trial and, ultimately, footfall. Demonstrated marketing effectiveness and ROI across the portfolio to the leadership team and investors.

Kick-started the brand’s commercial ambitions and brand aspirations.

Impact

• SWC delivered an uplift in membership across the whole easyGym portfolio
• Increased brand awareness and retention
• Reduced CPA
• ROI of campaigns achieved £1:£6
• Introduced new revenue streams across the business via sponsorships and partnerships
• Full site marketing and operational audits with recommendations.