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Following our first piece introducing MARS Petcare as a client last year, the team have been busy!
After a run of successful content projects, MARS have since asked us to work across several direct-to-consumer pet food brands, including James Wellbeloved and Natusan.
Natusan cat lover video
Natusan is a natural cat litter brand based in the UK. They recently tasked SWC with creating some fun headlines for a consideration campaign video, promoting three USPs (unique selling points) for the product that are important for cat owners:
1. Tight clump litter
2. Up to 65% less litter used per month
3. 40% better odour control than other litters
The headlines needed to stop the viewer from scrolling, engaging them to click on the ad and view the product page.
Bringing the concepts to life
The SWC content team came up with a selection of different concepts, ranging from ‘Snooty Cat’ who invited owners to ‘Wake up and smell the coffee… and nothing else’, to ‘Teacher Cat’: ‘A litter that’s clean and green? Top marks, humans’. (Can you tell we love a pun?)
In the end, ‘Millennial Cat’ won, focussing on Natusan’s sustainability credentials:
How did the video purrform?
Natusan let us know that they’ve seen really good performance from the video which is great news. They’re also looking at using some of the alternative copy for new versions. We love to give added value, so this was music to our ears.
We’re thrilled to be supporting Natusan with their content marketing. The whole team at SWC are excited to see how the partnership develops – stay posted for more project updates!
Interested in working with a European marketing agency? Want to know how SWC can support your creative and strategic needs? Talk to us here.
