Mars Petcare is part of the global conglomerate, Mars Inc. They own and produce some of the largest pet food brands in the world such as Pedigree, Whiskers, IAMS, Sheba and Cesar.
With consumer buying behaviour having shifted to online shopping over the last couple of years, this gave Mars Petcare the opportunity to introduce some very special direct-to-consumer (DTC) brands across Europe, such as James Wellbeloved and Perfect Fit, giving customers the opportunity to buy from the brands they love and Mars to build a more intimate relationship with customers.
So, when the marketing team needed some help to talk to their international audience of pet parents, we jumped at the chance.
Our new marketing partnership is to support the DTC team with writing copy and transcreating content for the brands across the core EMEA markets.
Stay tuned to see some of the first work coming out.