UP THERE, EVERYWHERE Acquires SWC Partnership

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We have some big news to share here at SWC… Our partnership has grown even more, by merging the agency into UP THERE, EVERYWHERE, the Global Cloud-Based Agency!

Joining UP, enables us to enhance and share valuable resources across the agency and offer clients truly global teams, locally.

Based in Royal Tunbridge Wells, in the UK, our areas of key specialisation are in technology, software, aviation, engineering, manufacturing, automotive, fintech, and consumer packaged goods.

Founded in Stockholm, Sweden, in January 2011, UP THERE, EVERYWHERE, is the world’s first global cloud-based brand, marketing and digital marketing services agency. UP has a global client base including such companies as Jenoptik, Galderma, Schindler elevators and Polaroid. UP reported its group revenue in 2022 of €9.2 M and has a number of Creative Hubs around the world including: Stockholm, Hamburg, Amsterdam, Helsinki, London and New York. The agency also works extensively in China and Asia.

UP and SWC have already been working on a number of projects together and discussions have been ongoing for the past twelve months.

In 2019 UP Group also acquired the UK digital and e-commerce agency DPC. Over the last three years sales in that company have more than doubled. UP’s growth path is based on strategic acquisitions as well as strong organic growth.

Simon Cristal, Founder and Managing Director of SWC said: “We’d spoken with a number of agencies as potential global partners but UP was the first we really felt comfortable with in terms of future plans and shared values. We see this as a great way to grow and add valuable resources and skills to our combined offering.”

Julian Stubbs Chairman and co-founder of UP THERE, EVERYWHERE said: “We are extremely excited to be helping SWC reach their ambitions. They have a focus on providing excellence in client services, support and strategic advice. UP will bring more global reach, digital delivery and a wider range of services to SWC and its client base. We’ve already been running some joint projects together and we can’t wait to start on even more!

SWC will continue to operate as a separate marketing agency within the UP Group, but now with access to a wider range of support and services. Watch our video to learn more about the news, discussed between UP’s founder, Julian Stubbs and SWC’s founder Simon Cristal:

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