SWC & UP: Global Marketing Partners for SAE International

SWC_Blog_JWB_2025-Jan

We’re proud to announce that SWC Partnership, in collaboration with UP There Everywhere, has been appointed as the globally consolidated marketing agency for SAE International. This appointment follows a competitive tender and represents a significant milestone for both organisations as SAE International consolidates its marketing efforts into a unified global strategy with local execution.

About SAE International

SAE International is at the forefront of advancing mobility knowledge and solutions, driving progress in aerospace, automotive, and commercial vehicle industries. With a global network of over 128,000 engineers and technical experts, SAE International is dedicated to enabling safe, clean, and accessible mobility solutions for the benefit of humanity

SAE International’s reach spans globally recognised publications like Automotive Engineering International and Aerospace Engineering, professional development programs, and initiatives like A World In Motion® and the Collegiate Design Series, which inspire the next generation of mobility innovators

Delivering a holistic, global solution

At SWC Partnership, our mission is to create seamless, integrated strategies that drive real results. Since March 2023, we’ve been working closely with SAE International to deliver:

  • Centralised communications: A single point of contact and streamlined processes for maximum efficiency.
  • Global strategy with local execution: Tailored campaigns such as webinars in the US, roadshows in Europe, and networking events in Japan.
  • Collaborative, scalable teams: Access to our global network of experts, ensuring flexibility and efficiency without silos.
  • Creative synergies: Unified planning, media buying, and creative direction to build stronger brand equity and measurable growth.

Why this matters

This partnership represents a unique opportunity to elevate SAE International’s global marketing efforts while staying true to its mission of advancing mobility for humanity. By centralising efforts with a trusted global partner, SAE International ensures a cohesive, innovative, and results-driven approach to its communications.

Looking ahead

As we embark on this exciting journey, we’re grateful to SAE International for their trust and collaboration. Together, we’re building a foundation for growth, innovation, and success – region by region, campaign by campaign.


We’re proud to play a role in shaping the future of mobility alongside a global leader like SAE International. Stay tuned for more updates as this partnership continues to evolve!

Looking to elevate your brand with a cohesive global marketing strategy tailored to local needs? Contact us today to see how we can help drive measurable results for your business!

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