The creative advertising agency, SWC Partnership, has announced it has partnered with AMS Group who will provide media planning and buying services.

Father and son founders, John & Simon Cristal have been quick to pick up both national and international clients across a range of sectors. Both founders have excellent previous experience – John founded WFCA Integrated which he grew to rank 28th largest ad agency in the UK, before he sold his share. Simon worked across flagship accounts at both BBH and VCCP including O2, easyJet and Barclays.

Founding partner, Simon Cristal, puts the agency’s rapid success down to their integrated proposition, their highly strategic approach and working with the right specialists.

He adds “Our new partnership with AMS Group has helped bridge a gap and strengthens our full service proposition. The experienced AMS team will be collaboratively working with us to deliver truly integrated solutions for our clients and pitches”.

The agency has ambitious growth plans over the next 5 years and has already proven to be an attractive alternative to the large ad agency networks.

SWC Partnership have offices in London, Tunbridge Wells and Poland.