The brief
Estée Lauder has always been a game changer when it comes to empowering women and that includes its sponsorship of Manchester United’s Women’s Team.
SWC was tasked with providing a dynamic and engaging brand activation to celebrate Estée Lauder’s empowerment of women and promote its limited-edition release of Manchester United-branded Advanced Night Repair Serum.
The solution
We took to the streets of Manchester with a freestyle footballer who engaged with shoppers and even taught them a few tricks. We gave away complimentary samples of Advanced Night Repair Serum and offered women the chance to win branded merchandise and match day tickets at Selfridges retail counters.
The results
Our brand activation engaged hundreds of passers by and resulted in a 400% sales uplift of Estée Lauder’s Advanced Night Repair Serum.
The client verdict:
“We had the pleasure of collaborating with SWC Partnership. Their conceptual ideas were not only innovative but also tailored to resonate with our brand’s essence of empowering women. SWC’s deep understanding of our proposition was evident in every idea proposed, showcasing their commitment to aligning with our values.
We highly recommend SWC to other brands seeking a product launch marketing agency that fosters a partnership built on mutual understanding and shared goals. Their expertise in translating brand values into impactful tactical ideas is unmatched, making them an invaluable asset to any brand looking to make a lasting impression with their audience.”
Want to give your brand a makeover?
As a UK and European marketing agency, we specialise in brand strategy, branding and creative execution, as well as crowd-stopping brand activations. Interested? Why not contact us to find out more?
