Yazoo: refreshing the UK’s #1 milkshake brand 

Challenge

Yazoo, the UK’s leading milkshake brand, needed a brand refresh to evolve its image and expand its audience. 

• Mums appreciated Yazoo for its health benefits (lower sugar, real milk content). 
• Children saw it as childish, limiting broader appeal. 
• The brand sought to tap into new audiences, beyond just families.

Solution

SWC Partnership redefined Yazoo’s positioning to inject fun and energy back into the brand while making it more mature and accessible to a wider audience. 

• New target audience: shifted focus from kids to a broader demographic, including young adults and those looking for a tasty pick-me-up during the workday or after the gym. 
• Integrated campaign: a fully immersive campaign spanning TV, OOH, digital, social media, and sampling activations to support the new branding and packaging. 
• Creative evolution: moved away from the childish dinosaur mascot to a more modern, engaging visual identity. 

Results

• Unprecedented demand: Yazoo virtually sold out across Ireland within the first month. 
• Increased brand appeal, reaching new customer segments while maintaining strong loyalty from existing consumers. 
• Revitalised brand perception, cementing Yazoo as a fun, great-tasting choice for all ages. 

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