Teledyne FLIR: crafting a strategic brand identity for a market leader 

Challenge

When FLIR merged into the Teledyne family, they faced a significant challenge: promoting a core business vertical that accounted for two-thirds of their revenue, without any prior marketing framework or audience insights. They needed a fresh, strategic approach to build this from scratch and position themselves distinctly in a competitive market.

Solution

SWC Partnership developed a comprehensive brand strategy tailored to five core audiences, identifying unique market differentiators. Our deliverables included: 

• a strategic positioning guide to align internal teams and drive consistent external communications. 
• creative concepts and hero designs that established a bold new look for the condition monitoring market. 
• a cohesive brand style guide and messaging framework to ensure brand consistency. 
• multi-format asset creation, including digital ad banners, to maximise campaign reach and impact.

Results

Our collaboration positioned Teledyne FLIR as a leader in their sector, creating a strategic and visual platform that continues to influence their marketing efforts. Key achievements included: 

• successful integration and brand establishment within the Teledyne family post-merger. 
• development of a new strategic framework that informed not only condition monitoring but also additional sub-verticals like utilities. 
• consistent, impactful new-look campaigns that reinforced brand identity while resonating with diverse audiences. 

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