SAE International - Global B2B Marketing


Founded in 1905, SAE is a global association of more than 128,000 engineers and related technical experts in the aerospace, automotive and commercial vehicle industries. The core competencies are life-long learning and voluntary consensus standards development.

Globally-recognised magazines, a broad array of technical, historical and statistical publications, training and professional development capabilities and events.

SAE International – Advancing Mobility Knowledge and Solutions

SAE’s mission is to advance mobility knowledge and solutions for the benefit of humanity.

SAE International is the leader in connecting and educating mobility professionals to enable safe, clean and accessible mobility solutions.


SAE’s challenge is in positioning themselves as a global organisation, not just a North American company. They were looking to launch themselves in EMEA and drive brand awareness of their professional development and training capabilities.


We first developed a go to market strategy, followed by a comprehensive digital channel plan to drive awareness and uptake of training courses across EMEA. We utilised programmatic, Google search, LinkedIn and Meta to target our engineer audience in NA and EMEA, where they were getting their information online. We utilised digital OOH (96s and taxis) at events in London, Dubai and North America to drive visitors to the SAE stand to find out more.

We run B2B and B2C campaigns to target a wide audience and generate training course sales.

Our role includes creative, design, channel planning, media campaign management, reporting and optimisation, UX and landing page copy and recommendations, sales tactics and content recommendations.


We have made great headway in driving EMEA awareness and uptake of Battery Academy on-demand courses.

The client has been so impressed with our strategy and process on Battery Academy, we now oversee:

Battery Academy, Career Centre, Publish with SAE, Aerospace Standards, VAS, 6 training courses, and growing into USA

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