Wallonia: turning Brexit disruption into opportunity 

Challenge

The UK’s exit from the EU created major trade disruptions, forcing UK businesses to rethink their European operations. The Wallonia Export & Investment Agency, part of the Belgian Embassy, saw an opportunity to position Wallonia as the ideal gateway to the EU for British companies looking to establish a subsidiary or relocate. 

The challenge? Cutting through the noise of typical government campaigns to deliver a bold, persuasive message that would grab the attention of company directors and decision-makers. 

Solution

We developed a high-impact, disruptive campaign designed to engage, educate, and convert business leaders. Our end-to-end approach included: 

• Creative concept development: crafted standout messaging and visuals to position Wallonia as a strategic business hub. 
• Multi-channel marketing: executed a mix of digital marketing, motion graphics, and targeted media planning & buying. 
• Bold, attention-grabbing advertising: delivered disruptive ad creatives that not only resonated but also sparked media attention. 

Results

• 1,000+ companies registered interest in relocating to Wallonia. 
• Several thousand new jobs created as a result of business expansions. 
• Six group visits organised for UK business leaders to explore opportunities. 
• Widespread PR coverage, including a buzzworthy Eurostar campaign. 
• Royal endorsement, further elevating campaign credibility. 
• One ad was controversially banned, generating priceless publicity and reinforcing the campaign’s impact.

Client Testimonial

“I would highly recommend working with SWC Partnership for international and national marketing campaigns. They provide excellent service, clear communication, and a unique ability to manage both creative and media planning seamlessly. SWC truly overdelivers, and we are incredibly proud of the work we’ve done together!” 
— Foreign Investment Deputy, Wallonia Export & Investment Agency 

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