OFX: Elevating brand awareness in the European financial sector 

Challenge

OFX, a global leader in foreign exchange solutions, wanted to increase brand awareness among UK SMEs that regularly transfer money internationally. As an Australian-based business, they needed a marketing partner with deep European market expertise to position them effectively in front of the right B2B audience.

Solution

SWC Partnership developed a multi-channel advertising strategy that blended long-term brand building with high-impact demand-generation tactics: 

• Global radio campaign featuring top-tier business news slots 
• National press coverage in The Times (print + digital) 
• Targeted podcast sponsorships and trade press activations
• Real-time marketing leveraged GBP fluctuations against the USD 

By strategically placing ads during peak commute hours on LBC radio, we ensured high-net-worth individuals and SME finance directors engaged with OFX’s message at the perfect moment. 

Results

98.73 million total impressions 
4.39 million unique reach 
24.9 average frequency (ensuring repeat exposure to OFX messaging) 
42 x 30-second ads per week over 12 months 

With SWC Partnership’s strategic approach, OFX cemented its presence in the European financial market and connected with its core audience at the right time, in the right place, with the right message. 

Looking to expand your brand’s reach in Europe?

SWC Partnership can take your marketing to the next level. Let’s talk.