Mr Clutch Autocentres
Mr Clutch (the largest national automotive autocentre chain) were looking to launch their first TV ad to support their national estate.
SWC were appointed to carry out creative & media planning/buying.
Very competitive market with car owners loyal to their local garage.
Little historical brand or marketing investment.
Opportunity to geo-target the campaign to households based on drive times to local centre as well as only target households with a car 3+ years old so in need of a service.
Cost effective TV production using staff as cast.
Created a direct response commercial that has a strong call to action and incentive offer.
Measurable bookings made as a direct result of the campaign.
- Client Mr Clutch Autocentres
- Audience B2C
- Location Tunbridge Wells
- Geographic scope National
- Industry Retail, Automotive