Mr Clutch Autocentres


Mr Clutch (the largest national automotive autocentre chain) were looking to launch their first TV ad to support their national estate.

SWC were appointed to carry out creative & media planning/buying.


Very competitive market with car owners loyal to their local garage. 

Little historical brand or marketing investment. 


Opportunity to geo-target the campaign to households based on drive times to local centre as well as only target households with a car 3+ years old so in need of a service.

Cost effective TV production using staff as cast. 

Created a direct response commercial that has a strong call to action and incentive offer. 


Measurable bookings made as a direct result of the campaign.  


  • Client Mr Clutch Autocentres
  • Audience B2C
  • Location Tunbridge Wells
  • Geographic scope National
  • Industry Retail, Automotive

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