Mr Clutch Autocentres

Description

Mr Clutch (the largest national automotive autocentre chain) were looking to launch their first TV ad to support their national estate.

SWC were appointed to carry out creative & media planning/buying.

Challenges

Very competitive market with car owners loyal to their local garage. 

Little historical brand or marketing investment. 

Solutions

Opportunity to geo-target the campaign to households based on drive times to local centre as well as only target households with a car 3+ years old so in need of a service.

Cost effective TV production using staff as cast. 

Created a direct response commercial that has a strong call to action and incentive offer. 

Impact

Measurable bookings made as a direct result of the campaign.