Mr Clutch Autocentres: driving customer bookings with TV advertising 

Challenge

Mr Clutch, the UK’s largest national autocentre chain, wanted to launch its first-ever TV campaign to boost brand awareness and drive bookings. However, the automotive repair industry is highly competitive, with many car owners remaining loyal to their local garage. Additionally, the brand had limited historical marketing investment, making targeting and cost-effectiveness crucial.

Solution

• Precision targeting: geo-targeted households based on drive time to local centres and owners of cars 3+ years old—vehicles more likely to need servicing. 
• Cost-effective production: used real Mr Clutch staff as the cast to maintain authenticity and keep production costs down. 
• Direct response TV ad: created a high-impact commercial with a strong call to action and a compelling incentive offer to drive immediate bookings. 

Results

• Measurable increase in bookings directly attributed to the campaign. 
• Boosted brand awareness in key regional markets. 
• Proven ROI, demonstrating the power of strategic, targeted TV advertising. 

Want to accelerate your brand’s growth?

SWC Partnership delivers data-driven marketing campaigns that get results. Let’s talk.