Mindspace Coworking - WeWork Tactical Ads

Description

Mindspace is a boutique flexible office space provider, offering a global mindset with a local touch. With beautifully designed spaces, personalised service, and curated events, Mindspace fosters enhanced employee engagement and a strong sense of community. Serving companies of various sizes, including blue-chip firms, Mindspace operates in over 40 locations across 20 cities and 7 countries in Europe and the US.

Challenge

Following the administration of WeWork (a Mindspace competitor) in the USA, users of shared office spaces in the UK faced uncertainty. WeWork closed several UK offices, leaving the UK audience concerned about relocating themselves and their businesses.

Solution

SWC positioned Mindspace as a supportive solution amidst the news of WeWork’s closures by offering the public the opportunity to work somewhere new. They highlighted Mindspace’s flexible, affordable and inspirational workplaces, which tied in with their new office opening. SWC also demonstrated how an open letter could be utilised across various platforms, such as a 6-sheet in the London Underground, LinkedIn Carousels, or a LinkedIn post from Mindspace’s CEO.

Impact

A strategic and relevant marketing communication piece that tapped into emotions and positioned Mindspace as a supportive friend and solution to both WeWork and WeWork office users.

Client Testimonial

Collaborating with SWC was the most seamless and enjoyable process, they are beyond professional and pleasant, timely and truly creative. They handled all the hard work for us and made our job EASY!

Mara Lorin, Marketing Manager, Mindspace