Mindspace Coworking - London Brand Activation


Mindspace is a boutique flexible office space provider, offering a global mindset with a local touch. With beautifully designed spaces, personalised service, and curated events, Mindspace fosters enhanced employee engagement and a strong sense of community. Serving companies of various sizes, including blue-chip firms, Mindspace operates in over 40 locations across 20 cities and 7 countries in Europe and the US.


Mindspace sought to promote its new office opening in Shoreditch, London, aiming to boost brand awareness. With numerous factors to consider for a successful brand activation, Mindspace required local teams on the ground to support, not only in scoping, but also in overseeing the activation itself.


SWC utilised its local team to identify suitable locations for the project. This involved thorough research into potential sites (both private and publicly managed spaces), feasibility studies, sourcing contact details and pitching the activation. SWC also handled seeking KDM permissions, reviewing logistics and infrastructure, estimating site activation fees and conducting basic risk and Health & Safety reviews.

Finally, SWC secured a branded coffee cart strategically placed in London. Coupled with Mindspace’s marketing materials, this enticed the public to learn more about the company and its offering.


The brand activation proved impactful, achieving optimal reach and relevant brand awareness. The branded coffee cart garnered creative standout by aligning with the client’s existing campaign.

Client Testimonial

The objective was to put together a meaningful guerrilla activation for the opening of one of our new sites. Collaborating with SWC was the most seamless and enjoyable process, they are beyond professional and pleasant, timely and truly creative. They handled all the hard work for us and made our job EASY!

Mara Lorin, Marketing Manager, Mindspace

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