Mindspace: a standout brand activation in Shoreditch 

Challenge

Mindspace, a global leader in boutique flexible office spaces, aimed to generate brand awareness for its new Shoreditch location. With intense competition in London’s coworking market, they needed a high-impact, locally executed activation to engage potential tenants and drive interest.

Solution

SWC Partnership leveraged its local expertise to craft a dynamic guerrilla marketing activation: 

• Location scouting & feasibility studies: identified prime activation sites, both public and private. 
• Permissions & logistics: managed KDM approvals, infrastructure reviews, and site activation costs. 
• Branded coffee cart activation: positioned in a high-footfall area to attract and engage passersby. 
• Creative alignment: integrated seamlessly with Mindspace’s wider marketing strategy for maximum impact. 

Results

• High engagement and increased brand awareness among the Shoreditch business community. 
• Strong visibility and creative standout in a crowded market. 
• Seamless execution and glowing client feedback. 

Client Testimonial

“Collaborating with SWC was the most seamless and enjoyable process. They handled all the hard work and made our job EASY!” 
— Mara Lorin, Marketing Manager, Mindspace 

Looking for a bold brand activation?

SWC Partnership creates innovative, high-impact marketing campaigns that drive real results.