Miller & Carter Restaurants

Description

SWC appointed to develop all the branding for the restaurant chain’s gift card proposition. This included developing a range of concepts for a vast range of packaging design options.

Gift cards and experiences are available to buy online with the option to personalise each gift. Guests are also able to buy gifts at each restaurant, marketed using a POS (point-of-sale) unit. 

Challenges

Create a thoughtful gifting experience for steak lovers, across all seasonal events as well as generic gifts. 

Ensure to offer a range of packaging formats to cater for a range of price points. 

Solutions

SWC developed a range of bespoke design themes that could be integrated across a range of formats. 

Impact

ROI was achieved within the same financial year and generated huge amounts of additional revenue across key seasonal gifting events. 

A seamless user journey from online ordering, personalised printing, and fulfillment.