Miller & Carter: elevating the gifting experience 

Challenge

Miller & Carter sought to enhance their gift card proposition, creating a premium gifting experience for steak lovers. The goal was to: 

• Develop versatile packaging designs for seasonal and all-occasion gifting 
• Cater to various price points with flexible packaging formats 
• Seamlessly integrate in-restaurant and online purchasing for maximum accessibility 

Solution

SWC Partnership designed a range of bespoke, high-end packaging concepts, ensuring a cohesive brand experience across all touchpoints: 

• Custom seasonal and evergreen designs to appeal year-round 
• Multiple packaging options tailored to different budgets 
• Point-of-sale marketing to drive in-restaurant purchases 
• Seamless eCommerce journey—from online ordering to personalised printing and fulfilment 

Results

• Achieved ROI within the first financial year 
• Generated significant additional revenue during peak gifting seasons 
• Enhanced customer experience, driving repeat purchases and brand loyalty 

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