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Welcoming Louise: A New Era of Creative Leadership
We’re delighted to welcome Louise to SWC Partnership as our new Creative Director – a bold new chapter in our creative journey. With 25 years of industry experience, Louise brings a wealth of creative vision, brand storytelling mastery and an undeniable spark that has already made waves in some of the UK’s most iconic campaigns. […]
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Attain® AI: Powered by Data, Driven by People
At this year’s Cannes Lions International Festival of Creativity, Apple’s VP of Marketing Communications, Tor Myhren, delivered a message that resonated across the creative world: “AI is most powerful when overlaid with the human touch.” His words echoed what many marketers already feel—technology should empower creativity, not replace it. At SWC Partnership, we couldn’t agree […]
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