Miller & Carter: driving loyalty with a seamless app launch 

Challenge

Miller & Carter, part of Mitchells & Butlers Plc, tasked SWC Partnership with launching their new loyalty app. The goal was to drive downloads, increase customer engagement, and boost visit frequency- all while aligning with the brand’s premium positioning.

Solution

SWC developed an integrated, multi-channel campaign to maximise app adoption: 

• Engaging creative theme to seamlessly communicate the app’s value across owned, earned, and paid channels. 
• Targeted promotions across 110+ restaurant locations to influence customers at every stage of their journey. 
• High-impact digital marketing via the website, email, third-party platforms, and social media. 

Results

• Top 10 downloads on both the Apple App Store & Google Play Store. 
• Exceeded KPI targets within the first 10 days, doubling forecasted results. 
• Massive increase in customer insights and behavioural data, fuelling future marketing strategies. 

Want to launch a high-performing loyalty campaign?

SWC Partnership delivers results-driven marketing that drives engagement.