Mars Petcare: creating cut-through content
Description
Mars Petcare, a global leader in pet care with renowned brands like Whiskas, Cesar, James Wellbeloved, My Perfect Fit, and Natusan, partnered with us to enhance their content marketing across Europe.
Challenge
Mars Petcare had challenges around transcreation; accurate and meaningful transcreation (mainly for German) is key to conveying brand personality in their direct to consumer communications. They were struggling with quality control and SWC put together a process and experienced transcreation team who understand the importance of local market knowledge and cultural nuance when translating materials for each audience.
Solution
We immersed ourselves in understanding the unique identity of each of Mars’ brands. We established a dedicated transcreation process involving two specialised translators per language, deeply familiar with the brand’s tone, and a brand guardian to quality-check all content.
Our comprehensive services included:
- Ecommerce copywriting (e.g., abandoned cart reminders, subscription expirations)
- Blog posts, articles, and guides on pet care topics
- Transcreation into major European languages
- Social media content creation
- Content planning, research, and SEO-optimised creative writing for the content hub
- Email marketing copy
- Website copy
- Graphic design
Results
Through our collaboration, Mars Petcare achieved consistent, impactful, and culturally relevant communications across European markets, strengthening their brand presence and consumer engagement.
Client Testimonial
“SWC helped Mars Pet Nutrition develop best-in-class written content across brands and markets. The team has been very hands-on on every project and developed best-in-class content. They fully dive into the brands to understand their uniqueness and help go even further. Fast turnaround time with top quality.”
– EU D2C Content Manager, Mars Petcare
Looking for the purrfect partner?
Partner with us to elevate your brand’s content marketing and ensure your message resonates across diverse markets.
