Markforged 3D Printers - EMEA B2B Marketing


Publicly listed, American additive manufacturing company, Markforged, designs, develops and manufactures commercial 3D printers. SWC is their full-service EMEA marketing agency with a special focus on the UK and Germany.


Markforged had a strong US presence, but were looking to develop their EMEA presence. To help increase their brand awareness in the EMEA region (specifically the UK, Germany, Scandinavia and Italy) they needed the help of a European marketing agency to support with the transcreation of their marketing materials.

Whilst a wealth of content and case studies existed, these were mainly focused on large corporate companies, making it challenging when trying to sell to SMEs.

They needed a strategic, European-based marketing partner who could localise the brand’s communications to make them more appealing and compelling for an EMEA audience. The partnership has been so successful that we have continued to work together since 2021.


  • Providing in-market insights to inform marketing campaigns
  • Localising American collateral for the markets
  • Transcreation of assets, such as eBooks, into specific languages, including English, Italian, French, Spanish and German
  • Producing videos of local case studies, such as PrintCity, based in Manchester University, Joe Townsend, Paralympic triathlete, amongst others
  • Establishing creative look and feel for EMEA conferences and events, including on the ground assistance set-up, branded look and feel of the event concept, as well as event planning and execution
  • Media planning and buying
  • Digital campaign assets
  • Brochures, promotional materials
  • Customer success stories collateral
  • Localising US global campaigns
  • Running the EMEA market and their marketing activities, separately from the US but under the same branding umbrella


  • Creating a more integrated global brand presence for Markforged
  • Building stronger relationships with their customers and VARs
  • Creating customised campaigns in local market languages
  • Positioning Markforged as the premium solution brand
  • Driving sales of their X7 and Mark Two printers
  • Created a strong brand presence and awareness, whilst keeping within brand guidelines, transcreated and localised for relevancy in the EMEA markets.

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