Lufthansa - B2B Trade Show

Description

Lufthansa asked SWC to develop an idea that would attract B2B prospects to their exhibition stand at Europe’s key trade shows.

Challenges

Lufthansa needed to cut through a crowded market and give prospects a genuine reason to visit their stand over others.  

Solutions

SWC developed the concept to have a branded safe containing return business class flights from Europe to New York. Prospects were sent a unique code prior to the exhibition informing them of the chance to win and to have a go at cracking the safe at the Lufthansa stand. 

Impact

New relationships made with prospects and existing relationships nurtured.  

Nearby exhibitors even complained to the organisers that Lufthansa was attracting too many people to their stand… A complaint that any business would gladly receive.