Lufthansa - B2B Trade Show

Lufthansa b2b 1
Lufthansa b2b 2

Description

Lufthansa asked SWC to develop an idea that would attract B2B prospects to their exhibition stand at Europe’s key trade shows.

Challenges

Lufthansa needed to cut through a crowded market and give prospects a genuine reason to visit their stand over others.  

Solutions

SWC developed the concept to have a branded safe containing return business class flights from Europe to New York. Prospects were sent a unique code prior to the exhibition informing them of the chance to win and to have a go at cracking the safe at the Lufthansa stand. 

Impact

New relationships made with prospects and existing relationships nurtured.  

Nearby exhibitors even complained to the organisers that Lufthansa was attracting too many people to their stand… A complaint that any business would gladly receive. 

Details

  • Client Lufthansa
  • Audience B2B
  • Location London
  • Geographic scope International
  • Industry Aviation & Aerospace, Trade Show

Our Services

Marketing - thumbnail

Are you a brand frustrated
because you want to grow your
sales and awareness?

Learn more
Flexi - thumbnail

Do you need an international
marketing team
to facilitate your
UK & European marketing
programmes?

Learn more
Insite - thumbnail

Do you wish you could know why
some of your physical sites are
underperforming through an
independent audit?

Learn more