Italian Tourism Board Promotion


In the lead-up to the World Travel Market event in London, promote the Italian Tourism Board, helping to drive awareness and ultimately footfall to their stand.


Build brand awareness of Italian Tourism in a very cluttered and competitive market.


OOH media positioned at key locations and tourist hotspots across London helped drive awareness and interest. Creative production across both print and motion graphics. And full media planning and buying services.


Advertising media at the event, including print and film, helped to drive footfall. One of the largest campaigns to date to support the mission of the tourism board.

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