Italian Tourism Board: capturing attention at World Travel Market

Challenge

With the World Travel Market (WTM) in London approaching, the Italian Tourism Board needed to stand out in a highly competitive travel sector and drive awareness and footfall to their exhibition stand.

Solution

SWC Partnership developed a high-impact OOH campaign, strategically placing ads in key London locations and tourist hotspots to capture attention before and during the event. 

• Targeted media placement: eye-catching OOH advertising positioned at high-traffic areas across London. 
• Creative production: engaging print and motion graphics designed to bring Italy’s tourism appeal to life. 
• Media planning & buying: a fully integrated advertising strategy, ensuring maximum reach and engagement. 

Results

• One of the largest campaigns ever run by the Italian Tourism Board. 
• Significant increase in footfall at their WTM exhibition stand. 
• Boosted brand visibility in a competitive global tourism landscape. 

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