Italian Tourism Board Promotion

Description

In the lead-up to the World Travel Market event in London, promote the Italian Tourism Board, helping to drive awareness and ultimately footfall to their stand.

Challenge

Build brand awareness of Italian Tourism in a very cluttered and competitive market.

Solution

OOH media positioned at key locations and tourist hotspots across London helped drive awareness and interest. Creative production across both print and motion graphics. And full media planning and buying services.

Impact

Advertising media at the event, including print and film, helped to drive footfall. One of the largest campaigns to date to support the mission of the tourism board.

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