Heavy Industrial Campaign - EMEA & North America

Description

aPriori (a leading global product cost management software) wanted to grow its brand awareness across EMEA with specific focus on the UK and Germany.

The campaign was later adapted for the North American market.

SWC were asked to develop a multi-touchpoint media campaign across paid, owned and earned channels to raise awareness and generate tangible leads for aPriori’s Heavy Industrial Sales team.

The target audience were designers & engineers who needed to be educated that aPriori can help identify manufacturability issues early – showcasing the benefits of this and ultimately saving them time and money.

​Impact

The campaign is on-going and to date, SWC have created:

•Full marketing plan for EMEA

•All creative and copy in both English and German

•Media partnerships with The Engineer (UK) and Konstruktionspraxis (Germany) including advertorial content, whitepapers, email blasts and a webinar

•An industry specific explainer video

The campaign is now also being rolled out across North America.