F51: launching Europe’s first multi-storey skatepark

Challenge

F51, the world’s first purpose-built multi-storey skatepark, needed a high-impact launch strategy to drive awareness, attract visitors, and position itself as the home of European skateboarding. With no in-house marketing expertise, the team turned to SWC Partnership to lead the way.

Solution

SWC Partnership developed a comprehensive marketing strategy, covering: 

• Brand strategy: defined F51’s positioning as a global skateboarding hub and live events space. 
• Acquisition marketing: pre-launch, pre-sales, launch day, and post-launch campaigns. 
• Sponsorship activation: engaged brands to support events, competitions, and community initiatives. 
• Campaign planning: full-scale marketing campaign leading up to the highly anticipated launch. 

Results

• Successfully positioned F51 as a landmark venue for skateboarding, climbing, and live events. 
• High demand for memberships and event bookings ahead of launch. 
• Significant media coverage and brand awareness, attracting global attention. 

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