Eurowings - Heathrow Christmas Activation


Eurowings wanted to develop a brand activation at London Heathrow to celebrate Official Christmas Jumper Day and support their slots at the UK’s largest and busiest international airport.

The brief was to develop an experiential campaign that could be filmed and published across all their social channels.


The direction was based around Eurowings ‘bringing people closer together’ at Christmas. The idea was to challenge passengers at Heathrow Airport to wrap a festive suitcase with a friend while wearing a double jumper, for their chance to win flights and a branded festive Christmas jumper. To add extra sparkle, the campaign was compèred by Heart Radio presenter, Sian Welby. 


  • Client Eurowings
  • Audience B2C
  • Location London
  • Geographic scope National & International
  • Industry Travel & Leisure

Our Services

Marketing - thumbnail

Are you a brand frustrated
because you want to grow your
sales and awareness?

Learn more
International Marketing - thumbnail

Do you need an international
marketing team
to facilitate your
UK, European or North American marketing?

Learn more