Eurowings - Heathrow Christmas Activation

Description

Eurowings wanted to develop a brand activation at London Heathrow to celebrate Official Christmas Jumper Day and support their slots at the UK’s largest and busiest international airport.

The brief was to develop an experiential campaign that could be filmed and published across all their social channels.

Solutions

The direction was based around Eurowings ‘bringing people closer together’ at Christmas. The idea was to challenge passengers at Heathrow Airport to wrap a festive suitcase with a friend while wearing a double jumper, for their chance to win flights and a branded festive Christmas jumper. To add extra sparkle, the campaign was compèred by Heart Radio presenter, Sian Welby. 

Details

  • Client Eurowings
  • Audience B2C
  • Location London
  • Geographic scope National & International
  • Industry Travel & Leisure

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