Eurowings: elevating international social media engagement

Challenge

As part of the Lufthansa Group, Eurowings needed to expand its social media presence beyond Germany. They required: 

• Seamless transcreation of content for an international audience 
• Agile campaign execution to respond to trending topics and live affairs 
• Engaging, culturally relevant content that resonated across global markets 

Solution

SWC Partnership provided a dedicated content team, ensuring Eurowings’ social media remained dynamic, responsive, and engaging: 

• Transcreated content tailored for different cultural nuances
• Inspirational storytelling through weekly content plans 
• Seasonal & tactical campaigns designed to align with real-time trends
• Rapid-response marketing, capitalising on current affairs for maximum engagement 

Results

• Stronger international brand presence across key social media platforms 
• Enhanced audience engagement with culturally relevant content 
• Real-time marketing success, keeping Eurowings at the forefront of trending conversations 

Looking to expand your global reach?

Let SWC Partnership transform your brand’s social media strategy.