Eurowings - Experiential Launch Campaign

Description

• Low cost airline Eurowings (part of the Lufthansa Group) appointed SWC to launch the new airline in the UK
• Instead of creating some Ads, we wanted to create an experience!

Solutions

• Target one of London’s highest footfall events of the summer, The London Wonderground, to drive brand awareness & engagement among the people of London
• Tap into the trend of Slow Motion videos to encourage user-generated content & build a social ‘buzz’ around the brand’s arrival to the UK
• Incorporate talent from the critically acclaimed show ‘Barbu’ to increase reach
• Interactive Slow Motion experience aligning the design with the fantasy world of Wonderground
• Users instantly share their fully branded video across social platforms
• Integrating the activation at every touchpoint: flight vouchers with a trackable redemption code, bar space, oyster wallets, promotional sweets & even a close-up magician with branded props!