Eurowings - Experiential Launch Campaign

Description

  • Low cost airline Eurowings (part of the Lufthansa Group) appointed SWC to launch the new airline in the UK
  • Instead of creating some Ads, we wanted to create an experience!

Solutions

  • Target one of London’s highest footfall events of the summer, The London Wonderground, to drive brand awareness & engagement among the people of London
  • Tap into the trend of Slow Motion videos to encourage user-generated content & build a social ‘buzz’ around the brand’s arrival to the UK
  • Incorporate talent from the critically acclaimed show ‘Barbu’ to increase reach
  • Interactive Slow Motion experience aligning the design with the fantasy world of Wonderground
  • Users instantly share their fully branded video across social platforms
  • Integrating the activation at every touchpoint: flight vouchers with a trackable redemption code, bar space, oyster wallets, promotional sweets & even a close-up magician with branded props!

Details

  • Client Eurowings
  • Audience B2C
  • Location London
  • Geographic scope UK & International
  • Industry Aviation & Aerospace

Eurowings - Launch Campaign

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