Eurowings - Experiential Launch Campaign

Description

Low cost airline Eurowings (part of the Lufthansa Group) appointed SWC to launch the new airline in the UK
Instead of creating some Ads, we wanted to create an experience!

Target one of London’s highest footfall events of the summer, The London Wonderground, to drive brand awareness & engagement among the people of London
Tap into the trend of Slow Motion videos to encourage user-generated content & build a social ‘buzz’ around the brand’s arrival to the UK
Incorporate talent from the critically acclaimed show ‘Barbu’ to increase reach
Interactive Slow Motion experience aligning the design with the fantasy world of Wonderground
Users instantly share their fully branded video across social platforms
Integrating the activation at every touchpoint: flight vouchers with a trackable redemption code, bar space, oyster wallets, promotional sweets & even a close-up magician with branded props!

Are you a brand frustrated
because you want to grow your
sales and awareness?

Do you need an international
marketing team to facilitate your
UK & European marketing
programmes?

Do you wish you could know why
some of your physical sites are
underperforming through an
independent audit?