Eurowings: a spectacular UK launch that took off 

Challenge

As part of the Lufthansa Group, Eurowings needed to make a bold entrance into the UK market. Rather than traditional advertising, the goal was to create an immersive brand experience that would: 

• Drive awareness & engagement among Londoners 
• Generate social buzz around the airline’s UK launch 
• Leverage high-footfall events to maximise impact 

Solution

Instead of just ads, SWC Partnership crafted an interactive experience at The London Wonderground, one of the city’s biggest summer events: 

• Slow-motion video activation – tapping into the trend, we encouraged user-generated content for organic social sharing. 
• Integration with ‘Barbu’ talent – featuring performers from the critically-acclaimed show to amplify reach. 
• Instant social sharing – users received branded videos to share across their networks. 
• Flight voucher giveaways – trackable redemption codes drove direct bookings. 
• Full experiential branding – from bar spaces and oyster wallets to promotional sweets and even a magician with branded props! 

Results

• High engagement & brand awareness at a major London event 
• Widespread social media reach through user-generated content 
• Direct conversions via flight voucher activations 

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