Eurowings - Experiential Launch Campaign
- Low cost airline Eurowings (part of the Lufthansa Group) appointed SWC to launch the new airline in the UK
- Instead of creating some Ads, we wanted to create an experience!
- Target one of London’s highest footfall events of the summer, The London Wonderground, to drive brand awareness & engagement among the people of London
- Tap into the trend of Slow Motion videos to encourage user-generated content & build a social ‘buzz’ around the brand’s arrival to the UK
- Incorporate talent from the critically acclaimed show ‘Barbu’ to increase reach
- Interactive Slow Motion experience aligning the design with the fantasy world of Wonderground
- Users instantly share their fully branded video across social platforms
- Integrating the activation at every touchpoint: flight vouchers with a trackable redemption code, bar space, oyster wallets, promotional sweets & even a close-up magician with branded props!
- Client Eurowings
- Audience B2C
- Location London
- Geographic scope UK & International
- Industry Aviation & Aerospace