Eurowings - Brexit Tactical Advertisement

Description

Following Theresa May’s Brexit deal being rejected, The House of Commons voted against a second referendum, followed by the Government requesting the EU to delay Brexit. With EU politics being such a hot topic, SWC Partnership thought it would be a perfect opportunity for Eurowings to offer (what might be) a more convincing deal.

Challenges

Founding Partner Simon Cristal added: “Being able to implement a campaign like this in a matter of hours is a true reflection of our agile processes and the proactive team at SWC. Real-time marketing resonates very well with consumers and generates coverage for brands by out shining their competition, not outspending them.”

Solutions

The tongue-in-cheek ad went live on Friday the 15th of March, across social media and was published in key European newspapers.

Impact

Millions of impressions achieved, reshares & engagement.

Details

  • Client Eurowings
  • Audience B2C
  • Location Tunbridge Wells
  • Geographic scope UK & International
  • Industry Travel & Leisure

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