Eurowings AirlinesIntegrated Case Study: Transcreation & Local Market Experts
Eurowings (part of the Lufthansa Group) appointed SWC Partnership as its first marketing agency outside Germany. The low-cost carrier is Europe’s fastest growing airline and partnered with SWC to form a UK hub to manage their international comms, including localisation and transcreation, for both B2C and B2B campaigns.
Taking a German based company to a UK market.
Redefining a TOV which would resonate with a UK & international English speaking audience.
Gaining cut through in a very busy marketplace, against the likes of easyjet and Ryanair.
An integrated team, fully immersed in the clients business, dedicated to facilitating international marketing across a range of services. Able to respond quickly to tactical opportunities.
Successfully launched Eurowings in the UK.
Increased brand awareness & bookings.
Became Europe’s fastest growing airline.
- Client Eurowings
- Audience B2C & B2B
- Location London & Tunbridge Wells
- Geographic scope Uk & International
- Industry Travel & Leisure