Eurowings Airlines

Integrated Case Study: Transcreation & Local Market Experts

Description

Eurowings (part of the Lufthansa Group) appointed SWC Partnership as its first marketing agency outside Germany. The low-cost carrier is Europe’s fastest growing airline and partnered with SWC to form a UK hub to manage their international comms, including localisation and transcreation, for both B2C and B2B campaigns.

Challenges

Taking a German based company to a UK market.

Redefining a TOV which would resonate with a UK & international English speaking audience. 

Gaining cut through in a very busy marketplace, against the likes of easyjet and Ryanair.

Solutions

An integrated team, fully immersed in the clients business, dedicated to facilitating international marketing across a range of services. Able to respond quickly to tactical opportunities.

Impact

Successfully launched Eurowings in the UK. 

Increased brand awareness & bookings. 

Became Europe’s fastest growing airline. 

Details

  • Client Eurowings
  • Audience B2C & B2B
  • Location London & Tunbridge Wells
  • Geographic scope Uk & International
  • Industry Travel & Leisure

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