Estée Lauder x Manchester United: a winning brand activation
Challenge
As a brand that champions female empowerment, Estée Lauder partnered with Manchester United Women’s Team to celebrate strength, confidence, and beauty. SWC Partnership was tasked with creating a high-impact brand activation that would:
- Engage Manchester shoppers in a unique and memorable way
- Drive awareness and sales of the limited-edition Manchester United Advanced Night Repair Serum
- Reinforce Estée Lauder’s commitment to empowering women
Solution
To bring the campaign to life, we took to the streets of Manchester with an interactive brand activation featuring:
- Freestyle football performances, drawing in crowds and engaging shoppers
- Live product sampling, giving women the chance to experience the Advanced Night Repair Serum firsthand
- Exclusive giveaways, including matchday tickets and branded merchandise at retail counters
Results
- Hundreds of in-person engagements, creating a buzz around the campaign
- 400% increase in sales of the limited-edition serum
- A successful activation that seamlessly blended sport, beauty, and empowerment
Want to create impactful brand experiences?
At SWC Partnership, we turn big ideas into unforgettable moments. Let’s collaborate.
