aPriori: expanding a US manufacturing tech leader into EMEA
Challenge
aPriori’s Manufacturing Insights Platform is a complex communications challenge, offering multiple solutions to multiple personas within the manufacturing industry.
They also had low brand awareness within the EMEA region and some large competitors, such as Siemens, with greater brand recognition in the region.
Solution
For over six years, SWC Partnership has worked as aPriori’s trusted marketing agency, delivering a full-scale, multi-channel marketing strategy to establish and grow their presence in EMEA. Our approach includes:
- Targeted digital marketing – LinkedIn & Xing campaigns, digital banners, and email marketing via key trade publishers
- Content & thought leadership – webinars, podcasts, white papers, and a high-impact coffee-table book
- Trade media & events – editorial placements, print ads, and high-value partnerships with The Engineer and other industry media
- Creative & branding excellence – website refresh, product videos, bespoke photoshoots, infographics, and brand guardianship
- Lead & demand generation – landing pages with gated content and a structured customer expansion program
Results
- 6+ years of continued success driving brand awareness and business growth
- 25% annual revenue uplift (FY22 to FY23)
- Team expansion from 80 to 500+ employees during our partnership
- Ongoing leadership in demand-generation strategy and global marketing
Client Testimonial
“SWC is a real special find. They have a great creative team, excellent project management and strong leadership. What more could one ask for?
I highly recommend SWC for any type of marketing campaign you may be looking to run in Europe or North America.”
Rick Burke, VP of Marketing
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