aPriori Technologies - Global 6+ Year Partnership
Description
aPriori is the leading cloud-based platform used by manufacturers to unlock cost, manufacturability and carbon insights for increased product profitability and sustainability.
aPriori came to SWC as a US company looking to break into the EMEA market and recognising the need for local market knowledge and local marketing.
As part of an ongoing 6-year relationship with aPriori, SWC have collaborated with them across a full spectrum of marketing activations, including global digital marketing campaigns, branding, bespoke print solutions, trade media advertising, conference event materials, film production and much more.
Challenge
aPriori’s Manufacturing Insights Platform is a complex communications challenge, offering multiple solutions to multiple personas within the manufacturing industry.
They also had low brand awareness within the EMEA region and some large competitors, such as Siemens, with greater brand recognition in the region.
Solution
- Researching trade publications, editorial, advertising and partnership opportunities.
- Planning, producing and executing LinkedIn and Xing campaigns.
- Delivering a content marketing plan that creates lead and demand generation through rich content, such as webinars, podcasts, white papers.
- Digital advertising banners
- Print advertising in magazines
- Email newsletters via publishers
- The Engineer and other trade media partnerships
- Content marketing
- Landing pages with gated content
- Thought-leadership coffee-table book
- Podcast series
- Infographics and one-pager fact sheets
- Website refresh
- Quarterly videos
- Product videos
- Set up a photo library with bespoke photoshoots
- Lead creative direction and act as brand guardians
- Customer expansion programme
Impact
- 6 years and counting productive relationship with aPriori
- 25% uplift in annual growth FY22 to FY23
- The business grew from 80 employees to 500+ during our 6-year+ partnership
- Continuing to lead demand-generation strategy, campaigns and marketing communications
Client Testimonial
“SWC is a real special find. They have a great creative team, excellent project management and strong leadership. What more could one ask for?
I highly recommend SWC for any type of marketing campaign you may be looking to run in Europe or North America.”
Rick Burke, VP of Marketing
Our Services
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