aPriori - Cost Management Software Campaign
- aPriori, a leading provider of product cost management software, helps customers identify and eliminate cost drivers early in the product design lifecycle to improve profitability and accelerate time to market.
- Operating globally across Aerospace, Industrial and Automotive industries.
- SWC appointed by client to deploy a sales driven Aerospace awareness campaign across key European countries, to target manufacturers and suppliers.
- Link to Client’s website: www.apriori.com
USA based business required a European marketing agency to carry out Pan-European campaigns.
- Client appointed one central point of contact (an International Account Manager) to manage and traffic projects for each market.
This results in:
- A single point of contact maintaining excellent service, brand familiarity & brand guardianship
- Efficiencies across work flow to remain fast, agile & dynamic
- All communications remain in English with exception to the creative content in the local language
- Cost effectiveness; one single contract & scope of work (not multiple contracts for each market)
- A trusted partner on the ground in the local market, that works as an extension of the client’s team.
- Drove brand awareness in Europe for the first time, whilst driving (adding) leads into the sales funnel.
- Tailored messages were targeted through digital and print channels to reach a niche audience.
- Leveraged blue chip branded case studies to attain credibility and drive (achieve substantial) creative impact.
- Created bespoke multi-media formats with chosen publishers, to maximise awareness and cut through, both on and offline.
- Utilised the Clients owned and earned channels to undertake outreach programmes, focused on reaching, engaging and nurturing the defined audience.
Phase 1 Results Achieved:
- Extensive brand awareness achieved amongst targets and newly identified target accounts by SWC, identified through impressions, CTR and circulation figures.
- Close tie between marketing and sales to identify and convert leads.
- Optimised digital metrics, surpassing benchmarks and previous activities in the European region
- Strong PR achieved in key publications.
- Client aPriori
- Audience B2B
- Location UK & Europe
- Geographic scope International
- Industry Software & Computer Services