aPriori: expanding brand awareness & lead generation across Europe

Challenge

aPriori, a global leader in product cost management software, sought to expand its brand awareness in Europe—targeting aerospace, industrial, and automotive manufacturers. As a US-based company, they needed a European marketing partner to execute a cohesive, multilingual campaign while ensuring consistency across multiple markets. 

Solution

SWC Partnership designed and deployed a sales-driven awareness campaign, delivering: 

• Seamless pan-European execution via a dedicated International Account Manager, ensuring efficiency, agility, and brand consistency. 

• Strategic messaging tailored for digital and print channels, reaching niche industry audiences. 

• High-impact case studies featuring blue-chip clients to establish credibility and engagement. 

• Multi-media partnerships with leading publishers to maximise reach both online and offline. 

• Leveraging owned & earned media for targeted outreach, lead nurturing, and deeper engagement. 

Impact

• Significant brand awareness growth across key European markets, with high engagement metrics (impressions, CTR, and circulation). 

• Optimised digital performance, surpassing industry benchmarks and previous campaigns. 

• Stronger marketing & sales alignment, leading to higher lead conversion rates. 

• PR success in key industry publications, boosting credibility and industry presence. 

Looking to expand in Europe?

SWC Partnership delivers expert, localised campaigns that drive awareness and sales.