aPriori: driving efficiency in aerospace with Account-Based Marketing

Challenge

aPriori, a leader in product cost management software, sought to expand its presence in the European aerospace industry by targeting key decision-makers within high-value accounts. 

Aerospace manufacturers face increasing pressure to “do more with less”—reducing costs, optimising time, and improving efficiency. SWC Partnership needed to develop a campaign that positioned aPriori as the solution to these industry-wide challenges. ​

Solution

SWC Partnership designed a highly targeted Account-Based Marketing (ABM) strategy to engage and nurture key aerospace prospects: 

• Data-driven digital marketing strategy leveraging precision targeting 

• ABM techniques to directly reach key decision-makers within defined accounts 

• Personalised content & messaging to resonate with each prospect 

Multi-channel activation across digital platforms for maximum impact 

Result

• High-value leads generated from top aerospace prospects 
• Strong brand engagement within the aerospace sector 
• End-to-end campaign execution—from strategy to lead generation—delivered by SWC Partnership 

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