Now when we say people profiling, we’re not talking about the sort of information deduced by Sherlock Holmes to reveal who released the Baskervilles. No, instead we mean understanding the relevance, benefits, and hindrances that various groups of consumers can have on a brand.
Nowadays, everything or everyone is given a label. We’re not saying anything is wrong with labels; in fact they are often great tools for advertising and source of branding. However, there is a risk in assuming that everyone who falls under a particular label is the same. Here we will explain 3 main people profiles and what they can mean for your brand and its marketing.