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March 18, 2026
With an eventful Q1 of the 21st century now done and dusted, what shape should the agencies of the future take, and what will our clients expect of us?
February 17, 2026
The recent AI (r)evolution has sparked one of the great debates of our times: humans vs AI and who, or what, the winner will be.
October 21, 2025
In our recent blog, we explored why Twitch should be part of your brand strategy and the opportunities it offers for authentic, interactive engagement with audiences.
October 7, 2025
ABM flips the funnel to focus on high‑value accounts. Align marketing and sales, personalise outreach, shorten cycles and increase ROI with insight‑driven, targeted campaigns.
October 7, 2025
Twitch offers live, immersive engagement. Reach diverse communities, collaborate with authentic creators, use interactive features, and tap growing ad options to build trust and loyalty.
September 23, 2025
Turn LinkedIn into a B2B lead engine with a strong profile, targeted campaigns, insight-led content, a mix of organic and paid, employee advocacy and clear performance measurement.
August 19, 2025
Expanding into the UK, US and Europe demands more than copy‑paste. Win with local insight, cultural nuance and layered strategies with on‑the‑ground expertise and continuous adaptation.
August 4, 2025
Localisation is essential for B2B growth. Go beyond translation to adapt language, tone, visuals and messaging so you connect in each market and build trust, clarity and credibility.
June 30, 2025
We’re delighted to welcome Louise to SWC Partnership as our new Creative Director – a bold new chapter in our creative journey.
June 25, 2025
Attain® blends AI speed with human creativity to deliver authentic, high‑quality marketing. AI does the groundwork; people add strategy, emotion and results.
June 2, 2025
Turn your content into a growth engine with a clear strategy that aligns with your goals, reaches the right audiences, and uses data and creativity to drive measurable results.
April 24, 2025
Blend AI with human creativity to streamline processes, optimise campaigns, and uncover opportunities. Attain® integrates AI with human oversight for unique content and quality control.
April 15, 2025
SWC Partnership has been appointed by CESAR, expanding our work with Mars Petcare to deliver heartfelt eCRM campaigns for dog lovers across the UK and Italy.
April 7, 2025
SWC Partnership and UP THERE, EVERYWHERE have been awarded a 2-year AWEX tender to promote Wallonia as a leading investment destination across the Nordic and Scandinavian markets.
March 6, 2025
For International Women’s Day, we’re celebrating the women leading our client teams and championing everyday progress toward gender equality across SWC Partnership and Mars Petcare.
February 6, 2025
SWC Partnership, with UP There Everywhere, has been appointed the globally consolidated marketing agency for SAE International, unifying its global strategy with local execution.
January 29, 2025
SWC Partnership refreshed James Wellbeloved’s UK website messaging, putting ‘food is love’ at the heart of a warmer, pet-parent-focused tone that celebrates natural, wholesome ingredients.
January 22, 2025
SWC Partnership has promoted Jo Cornford to Group Account Director, recognising her 20+ years’ experience, client-first approach and strategic leadership as the agency grows.
November 14, 2024
SWC Partnership is now working with LinkedIn to engage its B2B audience, bringing its content and talent solutions to life through content marketing, branding, creative, copywriting and media.
November 5, 2024
Becky Webber is an Account Director at SWC Partnership, bringing a law-to-creative career path and deep experience across brand, digital and omni-channel campaigns.
October 24, 2024
Jenny McQueen-Riedy joins SWC Partnership as Creative Services Manager, bringing 30 years’ agency experience to coordinate our growing creative team and keep projects on brief, on time and on budget.
October 24, 2024
SWC Partnership created a high-impact street activation for Estée Lauder and Manchester United Women, driving 400% uplift in Advanced Night Repair sales and celebrating women’s empowerment.
October 17, 2024
Rob Pietre-Cambacedes joins SWC Partnership as an Account Director focused on new business and partnerships, bringing 20 years’ experience across hospitality, FMCG and automotive.
October 15, 2024
After attending HubSpot’s INBOUND 24, we share 10 practical lessons on LinkedIn, email, content, data and AI to help B2B brands sharpen their strategy and grow internationally.
September 25, 2024
Transcreation goes beyond translation; SWC Partnership helps brands adapt language, tone and culture so campaigns resonate across Europe and avoid costly missteps.
September 15, 2024
Build a brand identity that travels: align purpose and values, balance visual consistency with local nuance, define a distinctive voice, respect culture, and tell stories that scale.
July 22, 2024
SWC Partnership celebrates 10 years of growth, great clients and people-first culture, marking a new chapter with global backing from UP THERE, EVERYWHERE.
March 5, 2024
After attending UP THERE, EVERYWHERE’s place branding seminar, we share five insights on how Sweden’s evolving global image shows the power of data, storytelling and resilience in nation branding.
February 8, 2024
SWC Partnership is collaborating with Harrods to redefine its employer brand and EVP, helping the iconic luxury retailer attract and inspire the next generation of talent.
December 5, 2023
Claire Penney is an Account Manager at SWC Partnership, bringing 10+ years’ B2B marketing experience and a love of variety, ideas and trusted client relationships.
October 19, 2023
SWC Partnership has launched Wallonia-Belgium’s largest integrated campaign yet, evolving the Brexit Fix-It work into a bold, disruptive, multi-channel push in the UK.
September 7, 2023
Tim Goulding is SWC Partnership’s Creative Director, bringing 40+ years of art-led ideas, trusted client relationships and a belief that great work starts with a pencil.