SWC elevates Harrods' employer brand to new heights!
SWC Partnership is collaborating with Harrods to redefine its employer brand and EVP, helping the iconic luxury retailer attract and inspire the next generation of talent.
We are thrilled to share the exciting news of our latest venture – a prestigious collaboration with none other than Harrods!
A Beacon of luxury, a leader in talent:
Harrods, synonymous with world-class luxury, has chosen SWC Partnership to redefine its Employer Value Proposition (EVP) and Branding. The mission: Future-proofing its appeal as an employer and captivating the next generation of top talent.
Navigating the essence of Harrods:
In our quest to capture the genuine truth about the brand, we’re addressing three pivotal questions:
- How do we resonate across all teams and potential talent?
- How do we set Harrods above the competition, showcasing its richness?
- How do we ensure Harrods continues to define luxury in every aspect?
BASE-UP: our proven process:
Embracing our 5-step BASE-UP process, collaboration and communication will be at the forefront. This phased approach ensures alignment at every stage of this transformative journey.
Stay tuned as we embark on this exciting adventure with Harrods, crafting an EVP that reflects the true essence of this iconic brand!