IWIDI, or ‘I Wish I Did It’ has become something of an institution at SWC Partnership. Every last Friday of the month the whole team have an early breakfast together and bring 1 or 2 great pieces of marketing/advertising/something exciting they have seen to share with everyone, there are no rules apart from you can’t have done it yourself – hence the title ‘I Wish I Did It’!!
The whole team then go to work critiquing, discussing why it is great, any shortcomings, how it could have been even better and most importantly how we can learn from what makes the work great.
We love these sessions as one persons view is so different from another and it exposes us to a much wider pool of work. That’s why we wanted to share our IWIDI’s with our online connections, to hopefully take the discussion even further with your thoughts and even your own IWIDI’s.