IWIDI – I Wish I Did It
IWIDI, or ‘I Wish I Did It’ has become something of an institution at SWC Partnership. Every last Friday of the month the whole team have an early breakfast together and bring 1 or 2 great pieces of marketing/advertising/something exciting they have seen to share with everyone, there are no rules apart from you can’t have done it yourself – hence the title ‘I Wish I Did It’!!
The whole team then go to work critiquing, discussing why it is great, any shortcomings, how it could have been even better and most importantly how we can learn from what makes the work great.
We love these sessions as one persons view is so different from another and it exposes us to a much wider pool of work. That’s why we wanted to share our IWIDI’s with our online connections, to hopefully take the discussion even further with your thoughts and even your own IWIDI’s.
So each month we will share the top 1 or 2 IWIDI’s with you as voted by the SWC team. To kick things off we have December 2018’s top 2:
GDPR and the Post Office
Campaign hub: marketreach.co.uk/personal-data
With GDPR being the flavour of 2018, and such a large and cumbersome topic full of pitfalls, we thought this campaign was very well executed turning the new legislation into an opportunity for Royal Mail. The campaign drove awareness, educating and up-selling their proposition pre, during and post GDPR.
Producing a content led campaign, including the production of a host of whitepapers and supporting articles (link above), along with their own direct mail campaigns in a practical ‘practise what you preach’ approach they positioned themselves as a thought leader and offered a tangible alternative to something considered to be a threat for many businesses.
Three #PhonesAreGood TV Campaign
After the intellectual GDPR campaign of Royal Mail we move onto something a bit more ‘Hollywood’, but no less of a powerful marketing campaign!
Three, the telecommunications provider, launched this advert across TV earlier in 2018, but it is still sending shock waves through the industry. We loved how they took the negative on-trend news reports that ‘Phones are bad’ and flipped it on its head.
With a strong creative idea and what seems like budgetless production we move from starving prehistoric Neanderthals ordering Deliveroo, to Henry VII swiping through Tinder thus preventing history’s unfortunate beheadings, all the way to Snapchatting Moses parting the Red Sea!
With over 1 million views on YouTube the ad obviously struck a chord with consumers, but the resulting press campaign was not well aligned with the TV commercial and we thought could have been better integrated.