SWC were tasked by Eurowings, Europe’s fastest growing airline, to inspire ski trips to SalzburgerLand through a joint campaign between Eurowings and the Austrian Tourism Board.
The creative insight is that SalzburgerLand is just a ride away, so swap the streets of London for the slopes of SalzburgerLand!
SWC produced both an experiential activation and film, to raise awareness of the new route that was amplified through London Underground and digital OOH as well as across the airline’s social channels.