How can you best leverage data?

pexels-photo-187041

Data – The Runt Of The Marketing Litter

Marketing Managers have masses of consumer information at their fingertips, to be used how and when desired; it is the Holy Grail of marketing. However, an unexpected referendum result and election down the line, data suddenly becomes a taboo subject. Cast aside because of how easily it can be manipulated and misinterpreted. Data shouldn’t become the runt of the litter in the marketing world, especially when it comes to audience segmentation, brand planning and forming creative ideas.

With more information available than ever before, data should be at the forefront of creativity. It’s now so easy for marketers to understand consumer media consumption habits. What adverts they like, when they view those adverts, and how they view those adverts are just some information that can be accessed. And this should all be taken into consideration early in the creative process. It’s no coincidence that we are witnessing a huge rise in the number of experiential campaigns. Data could prove that consumers now want more from brands, that consumers want a physical experience with a brand.

Remove misinterpretation and manipulation from the equation, and being surrounded by data is like living in dreamland from marketers, is it not? There’s nothing wrong with good, hard facts; and with reliable data to extract the information you need, there’s no risk of assumption.

So much can be learned from data and not just the points mentioned. Communication strategies, the use of digital platforms and media planning & buying are but a few more areas aided by the use of data. To learn more, contact SWC Partnership, Full Service Integrated Marketing Agency with offices in Tunbridge Wells & London here.

See also

SWC-BW-Final-196

How to Unlock Bold Growth in Global Markets

Expanding your brand into new markets is an exhilarating opportunity, but it requires more than a simple copy-paste approach. When considering the UK, US, and European markets, it’s crucial to recognise the complexities that exist beneath the surface. Success in these regions isn’t about just replicating what works at home; it’s about understanding and adapting […]

Read more
SWC-Colour-Final-6

Right Words, Real Growth: Why Localisation Matters in B2B

In today’s connected world, marketers can reach more people than ever. But with that reach comes a responsibility: to stay relevant. For B2B brands, that means localisation is no longer optional – it’s essential.  At SWC Partnership, we work across borders, industries and cultures. And if there’s one thing we’ve learnt, it’s this: the brands […]

Read more