By Simon Cristal, Founder & Managing Director of SWC Partnership
As we celebrate our 10-year anniversary here at SWC Partnership, I’ve taken a moment to reflect on the journey that got us here. We all feel incredibly proud and grateful to have hit this milestone – it marks a decade of hard work and growth (not to mention tenacity!). Our journey has felt nothing short of extraordinary (to think it all started in my kitchen all those years ago!). We’re about nothing if not teamwork, and we owe our success to our dedicated SWC team, loyal clients, and supportive partners. We couldn’t have done it without you!
– Simon Cristal, Founder & Managing Director of SWC Partnership
Our Journey
SWC Partnership was founded with a clear vision: to create a marketing agency that not only delivers exceptional results but also fosters a thriving people culture. Over the past ten years, we have stayed true to this vision, building an agency that is both a great place to work, and a powerhouse for our clients.
Client Success
We have had the privilege of working with some of the most prestigious names across a wide range of industries. From LinkedIn and Harrods, to Whiskas and government agencies, our portfolio boasts an array of blue-chip clients. We have also collaborated with pioneering B2B tech companies, driving their growth through innovative marketing strategies. Pushing the envelope is what we do!
Here are a few examples of the top-notch work we’ve loved creating recently for our clients:
Top left: LinkedIn creative for the Paris Air Show for SAE; Top right: eCRM copy & design for Mars Petcare; Bottom: Launch activation for flexible boutique office space provider, Mindspace.
A Thriving Culture
At the heart of our success is our people culture. From the get-go it was our aim to create a fun, positive workplace culture that not only aligned with our values and mission, but meant our team would feel valued, have a great time at work, and want to stay. We’ve all worked in toxic work environments – life’s too short for that! Our ethos of creating brilliant work in a great environment has paid off, earning us a spot in the Sunday Times Best Places to Work. We ranked in the top 100 UK companies and achieved a top 10 position in the SME category. We couldn’t have been more thrilled! This recognition is a testament to our commitment to our team’s wellbeing and professional development, and the determination to make working at SWC fun and fulfilling – all spearheaded by our Head of People & Culture, Stef Garner. Cheers to that! 🥂
A Strategic Acquisition
In 2023, our journey took an exciting turn when we were acquired by UP THERE, EVERYWHERE, the global cloud-based marketing agency. This strategic move has significantly enhanced our capabilities, benefiting both our staff and clients. We can now collaborate more widely, have access to even more experts, and we like to say our activity can now ‘follow the sun’, as we have members of the team based all over the world. The acquisition has allowed us to expand our services and reach, providing even greater value to our clients. Not to mention the opportunity for team travel – here we are at a client services meet up in Palma earlier this year 🏝️
Sharing Our Story
Our story and insights have even garnered attention beyond our immediate industry. We were recently featured on Jason Swenk’s globally recognized marketing podcast where we shared our experiences in the creative industry, and lessons learned across years of client service and delivery. This feature as well as others since has helped us connect with a broader audience, and reinforce our reputation as thought leaders in the marketing world.
We may be experts in our field, but we never stop looking for opportunities to learn and innovate. Our motto is ‘Live, learn, evolve’, and the team are constantly developing their skills and sharing new tools and ways of working with one another, to always keep us ahead of the curve.
A few words from a fellow SWC leader…
“Celebrating SWC’s 10-year milestone is a moment of pride for me. Over the nearly seven years I’ve been here, the transformation has been incredible. When I first joined, we were more like a start-up, full of energy and potential – but, our commitment to our culture has always remained consistent. Creating great work in a great place to work has always been at the heart of what we do.
Personally, the growth I’ve experienced alongside the company, thanks to my mentor Si, mirrors the continued success and expansion of SWC. It’s a unique place, and our journey over the past decade speaks volumes about our dedication to our team, clients and our values. Thank you to everyone who has contributed to the success of SWC over the past decade!”
– Stef Garner, Account Director & Head of Agency People & Culture.
Looking Ahead
As I think back on the past decade, I’m excited and motivated about the future. We remain committed to pushing the boundaries of what’s possible in marketing and continuing to deliver exceptional results for our clients. Our journey is far from over, in fact we’re just warming up! And we can’t wait for the next chapter.
Thank you to everyone who has been a part of our journey. Here’s to another decade of success!
For more information about SWC Partnership and to find out about working with us, visit our website. To learn more about our founder, Simon Cristal, visit his LinkedIn profile.
