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4 ways brands can overcome challenges on Twitch

4 ways brands can overcome challenges on Twitch

October 21, 2025

In our recent blog, we explored why Twitch should be part of your brand strategy and the opportunities it offers for authentic, interactive engagement with audiences.

Platform & Channel Expertise
Strategy & Insights
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Why ABM drives real results in B2B strategy

October 7, 2025

ABM flips the funnel to focus on high‑value accounts. Align marketing and sales, personalise outreach, shorten cycles and increase ROI with insight‑driven, targeted campaigns.

Strategy & Insights
Platform & Channel Expertise
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5 reasons why Twitch should be part of your brand strategy

October 7, 2025

Twitch offers live, immersive engagement. Reach diverse communities, collaborate with authentic creators, use interactive features, and tap growing ad options to build trust and loyalty.

Platform & Channel Expertise
Strategy & Insights
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5 ways to leverage LinkedIn for B2B lead generation

September 23, 2025

Turn LinkedIn into a B2B lead engine with a strong profile, targeted campaigns, insight-led content, a mix of organic and paid, employee advocacy and clear performance measurement.

Platform & Channel Expertise
Strategy & Insights
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How to unlock bold growth in global markets

August 19, 2025

Expanding into the UK, US and Europe demands more than copy‑paste. Win with local insight, cultural nuance and layered strategies with on‑the‑ground expertise and continuous adaptation.

Strategy & Insights
Platform & Channel Expertise
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Right words, real growth: why localisation matters in B2B

August 4, 2025

Localisation is essential for B2B growth. Go beyond translation to adapt language, tone, visuals and messaging so you connect in each market and build trust, clarity and credibility.

Target Audience Insights
Strategy & Insights
Platform & Channel Expertise
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Welcoming Louise: a new era of creative leadership

June 30, 2025

We’re delighted to welcome Louise to SWC Partnership as our new Creative Director – a bold new chapter in our creative journey.

Creative Leadership
Creative Director
Our Team
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Attain® AI: powered by data, driven by people

June 25, 2025

Attain® blends AI speed with human creativity to deliver authentic, high‑quality marketing. AI does the groundwork; people add strategy, emotion and results.

Company News & Culture
Strategy & Insights
AI & Marketing Technology
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Ready for real growth? Try this content strategy

June 2, 2025

Turn your content into a growth engine with a clear strategy that aligns with your goals, reaches the right audiences, and uses data and creativity to drive measurable results.

Strategy & Insights
Platform & Channel Expertise
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Unlock smarter marketing with AI and SWC expertise

April 24, 2025

Blend AI with human creativity to streamline processes, optimise campaigns, and uncover opportunities. Attain® integrates AI with human oversight for unique content and quality control.

AI & Marketing Technology
Strategy & Insights
Platform & Channel Expertise
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Paw-sitively exciting: SWC are joining forces with Cesar!

April 15, 2025

SWC Partnership has been appointed by CESAR, expanding our work with Mars Petcare to deliver heartfelt eCRM campaigns for dog lovers across the UK and Italy.

Company News & Culture
Platform & Channel Expertise
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SWC and UP win AWEX tender to promote Wallonia, Belgium

April 7, 2025

SWC Partnership and UP THERE, EVERYWHERE have been awarded a 2-year AWEX tender to promote Wallonia as a leading investment destination across the Nordic and Scandinavian markets.

Company News & Culture
Platform & Channel Expertise
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Celebrating women who lead: spotlight on our Mars team stars

March 6, 2025

For International Women’s Day, we’re celebrating the women leading our client teams and championing everyday progress toward gender equality across SWC Partnership and Mars Petcare.

Company News & Culture
Our Team
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SWC & UP: global marketing partners for SAE International

February 6, 2025

SWC Partnership, with UP There Everywhere, has been appointed the globally consolidated marketing agency for SAE International, unifying its global strategy with local execution.

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A round of appaws for James Wellbeloved’s new brand pages!

January 29, 2025

SWC Partnership refreshed James Wellbeloved’s UK website messaging, putting ‘food is love’ at the heart of a warmer, pet-parent-focused tone that celebrates natural, wholesome ingredients.

Strategy & Insights
Target Audience Insights
Platform & Channel Expertise
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Celebrating Jo Cornford's new role as Group Account Director

January 22, 2025

SWC Partnership has promoted Jo Cornford to Group Account Director, recognising her 20+ years’ experience, client-first approach and strategic leadership as the agency grows.

Our Team
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Exciting client announcement: welcoming LinkedIn

November 14, 2024

SWC Partnership is now working with LinkedIn to engage its B2B audience, bringing its content and talent solutions to life through content marketing, branding, creative, copywriting and media.

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Meet the Team: Becky Webber

November 5, 2024

Becky Webber is an Account Director at SWC Partnership, bringing a law-to-creative career path and deep experience across brand, digital and omni-channel campaigns.

Our Team
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Meet the team: Jenny McQueen-Riedy

October 24, 2024

Jenny McQueen-Riedy joins SWC Partnership as Creative Services Manager, bringing 30 years’ agency experience to coordinate our growing creative team and keep projects on brief, on time and on budget.

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SWC and Estée Lauder give Manchester a glow up

SWC and Estée Lauder give Manchester a glow up

October 24, 2024

SWC Partnership created a high-impact street activation for Estée Lauder and Manchester United Women, driving 400% uplift in Advanced Night Repair sales and celebrating women’s empowerment.

Brand Activations
Platform & Channel Expertise
Strategy & Insights
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Meet the team: Rob Pietre-Cambacedes

October 17, 2024

Rob Pietre-Cambacedes joins SWC Partnership as an Account Director focused on new business and partnerships, bringing 20 years’ experience across hospitality, FMCG and automotive.

Our Team
Company News & Culture
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10 key takeaways from HubSpot’s Inbound 24: AI, sales, and marketing strategies

October 15, 2024

After attending HubSpot’s INBOUND 24, we share 10 practical lessons on LinkedIn, email, content, data and AI to help B2B brands sharpen their strategy and grow internationally.

Strategy & Insights
Platform & Channel Expertise
AI & Marketing Technology
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The importance of transcreation in European marketing: enhancing your brand's global reach, with a local approach

September 25, 2024

Transcreation goes beyond translation; SWC Partnership helps brands adapt language, tone and culture so campaigns resonate across Europe and avoid costly missteps.

Strategy & Insights
Platform & Channel Expertise
Target Audience Insights
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5 ways to create a strong brand identity that resonates across markets

September 15, 2024

Build a brand identity that travels: align purpose and values, balance visual consistency with local nuance, define a distinctive voice, respect culture, and tell stories that scale.

Strategy & Insights
Creative Leadership
Creative Director
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Celebrating a decade of success: the clients, the wins, the tears & triumphs!

July 22, 2024

SWC Partnership celebrates 10 years of growth, great clients and people-first culture, marking a new chapter with global backing from UP THERE, EVERYWHERE.

Our Team
Company News & Culture
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Insights from the place branding seminar: has the world fallen out of love with the Swedish brand?

March 5, 2024

After attending UP THERE, EVERYWHERE’s place branding seminar, we share five insights on how Sweden’s evolving global image shows the power of data, storytelling and resilience in nation branding.

Strategy & Insights
Company News & Culture
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SWC elevates Harrods' employer brand to new heights!

February 8, 2024

SWC Partnership is collaborating with Harrods to redefine its employer brand and EVP, helping the iconic luxury retailer attract and inspire the next generation of talent.

Company News & Culture
Strategy & Insights
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Meet the team: Claire Penney

December 5, 2023

Claire Penney is an Account Manager at SWC Partnership, bringing 10+ years’ B2B marketing experience and a love of variety, ideas and trusted client relationships.

Our Team
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Wallonia-Belgium target UK companies once more

October 19, 2023

SWC Partnership has launched Wallonia-Belgium’s largest integrated campaign yet, evolving the Brexit Fix-It work into a bold, disruptive, multi-channel push in the UK.

Place Branding
Brand Activations
Strategy & Insights
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Meet the team: Tim Goulding

September 7, 2023

Tim Goulding is SWC Partnership’s Creative Director, bringing 40+ years of art-led ideas, trusted client relationships and a belief that great work starts with a pencil.

Our Team
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