easyGym: Low Cost Gyms Integrated Marketing

Challenge

As part of the globally recognised ‘easy’ Group, easyGym aimed to expand its UK presence in the highly competitive low-cost fitness sector. The challenge was to drive new memberships, improve retention, and establish brand differentiation against well-funded competitors. 

Solution

SWC Partnership took a data-driven, location-specific approach to strengthen easyGym’s market position: 

• Comprehensive brand & site audits – analysed each gym’s local challenges and identified key marketing and operational improvements. 

• Hyper-local marketing campaigns – created targeted campaigns to boost membership sign-ups and drive engagement. 

• Brand awareness & acquisition strategies – implemented trial-driven marketing, digital activations, and sponsorship opportunities. 

Marketing effectiveness & ROI tracking – provided clear insights on campaign success, demonstrating value to investors and stakeholders. 

Impact

• Increased memberships across the entire easyGym portfolio. 
• Enhanced brand awareness and member retention. 
• Reduced cost per acquisition (CPA) and achieved £1:£6 ROI. 
• New revenue streams unlocked via sponsorships and partnerships. 
• Comprehensive marketing & operational audits, delivering actionable insights. 

Looking to accelerate growth in a competitive industry? 

SWC Partnership delivers high-impact marketing solutions that drive real business results.