aPriori: driving brand growth & lead generation in the aviation sector

Challenge

aPriori, a global leader in Product Cost Management (PCM) software, sought to expand its brand presence across the European aviation sector. The goal was to: 
 
-Increase awareness among aerospace manufacturers 
-Drive high-quality sales leads 
-Launch a targeted lead generation campaign at the Paris Air Show, one of the industry’s most significant events. 

Solution

We designed a multi-channel strategy that combined brand-building with high-impact lead generation: 

• Integrated marketing campaign – leveraging owned, earned, and paid media to maximise reach 
• Personalised direct marketing – engaging key decision-makers with tailored messaging to drive them into the sales funnel 
• Sales & marketing alignment – ensuring seamless collaboration to identify, nurture, and convert leads efficiently 

Results

• Strengthened aPriori’s brand presence in the European aviation market 

• Successful lead generation campaign launched at the Paris Air Show 

• Optimised sales funnel, connecting aPriori with high-value prospects 

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