Eurowings: expanding Europe’s fastest-growing airline into the UK

Challenge

Eurowings, part of the Lufthansa Group, is Europe’s fastest-growing low-cost airline. As they expanded internationally, they needed a dedicated UK marketing partner to: 

• Localise and transcreate their brand messaging for English-speaking audiences 
• Cut through a crowded market, competing against established players like easyJet and Ryanair 
• Develop a tone of voice that would resonate with both UK and global travellers 

Solution

SWC Partnership became Eurowings’ first marketing agency outside Germany, forming a UK hub to manage their international marketing communications. Our approach included: 

• End-to-end marketing localisation for both B2C and B2B campaigns 
• Agile, integrated team embedded within Eurowings for real-time responsiveness 
• Dynamic campaign execution, seizing tactical opportunities to maximise reach 

Results

• End-to-end marketing localisation for both B2C and B2B campaigns 
• Agile, integrated team embedded within Eurowings for real-time responsiveness 
• Dynamic campaign execution, seizing tactical opportunities to maximise reach 

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