Eurowings: a Brexit deal worth taking 

Challenges

With Brexit dominating headlines and political uncertainty at its peak, Eurowings saw an opportunity to cut through the noise with a timely, tongue-in-cheek campaign. The challenge? React fast, engage audiences, and position Eurowings as a smart, savvy travel choice amid the political chaos.“

Solution

SWC Partnership developed and launched a real-time marketing campaign in a matter of hours, leveraging the Brexit debate to promote Eurowings’ competitive travel deals. 

• Agile creative execution: a bold, tongue-in-cheek ad playfully positioning Eurowings as a better alternative to Theresa May’s Brexit deal. 
• Multi-platform activation: the campaign rolled out across social media and major European newspapers, ensuring high visibility. 
• Speed & precision: from ideation to launch, SWC’s agile approach delivered a fully executed campaign within hours—demonstrating the power of reactive marketing. 

Results

• Millions of impressions and high engagement across social media. 
• Massive reshares as audiences embraced the humor and relevancy of the campaign. 
• Brand standout moment, proving that quick, creative thinking can outshine big-budget competitors. 

Want to turn headlines into high-impact marketing?

SWC Partnership delivers agile, results-driven campaigns that make brands unmissable.