Eurowings x Salzburgerland: inspiring Londoners to hit the slopes

Challenge

Eurowings partnered with the Austrian Tourism Board, Salzburgerland, to inspire UK travellers to swap the streets of London for the slopes of Austria. The challenge? Create a visually compelling campaign that seamlessly connects urban life with winter sports, driving awareness and bookings.

Solution

SWC Partnership developed a dynamic, high-energy campaign, “Salzburgerland Is Just A Ride Away.” 

• Creative concept: a visually striking campaign featuring London street skaters seamlessly transitioning into snowboarders and skiers—highlighting the ease of escaping to the Alps. 
• Full-scale production: SWC handled end-to-end execution, from ideation and pre-production to filming and post-production, ensuring high-impact storytelling. 
• Multi-channel distribution: designed for maximum engagement across digital, social, and out-of-home channels. 

Results

• Strong brand alignment between Eurowings and Salzburgerland, reinforcing the ease of winter travel. 
• High engagement & reach, capturing the imagination of adventure-seeking travellers. 
• A compelling call-to-action, motivating bookings and driving tourism to Austria’s premier ski region. 

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